Is blogging useful? Kathryn Box (Manchester Museum) on blogs

Kathryn Box (Manchester Museum)
Kathryn Box (Manchester Museum)

The next Social Scholar seminar will take place at 1pm on 19 February 2014 in room 246 (Senate House, London). This month we will be looking at how two different museums use social media and how this might be of interest to academics, archivists, librarians and other related staff members and students.  As always the seminar is FREE and open to all. Click here for further details.

One of our speakers is Kathryn Box, marketing officer at Manchester Museum. This is what she has to say about blogs.

Do you think blogging is a useful pursuit for academics and why?

There is no doubt that blogging is a useful pursuit for academics. There are numerous professional and personal reasons why it is beneficial, which indeed I could talk for hours about….

From my experience at Manchester Museum, the blogging curators get to ‘diary’ their day to day practice. Ultimately building up a record of activity and events, as well as thinking (and typing) about findings, research and theories. They get to join in debates and show off about the fantastic collection they get to explore. As most academics spend years writing their thesis, blogging is an instantaneous e-journal, which breaks down the barrier between the learner and academic. Students and peers get an amazing insight into a world which goes on behind the scenes at a museum, gaining a better understanding about how curators tick and how these big cultural institutions work.

This does indeed mean that in Marketing we are asking quite a lot from our curators, on top of their already heavy work load. However thinking about blogging as a part of your way of working and resource management, it can become a source of structure and excitement. Blogs can create a level playing field for teacher and learner (blogs can be seen to have ‘democratic potential’) and it is a great way for those quiet students at the back of the class to engage.

Over time blogs have become easier and easier to set up, but time is not wasted making sure it is user friendly and enticing to the reader.  It is important for academics to stay relevant to their audience and most importantly, are active. This means a bit more than publishing a post every week. Once you’ve written a post, encourage comments (this may be tweeting about your post, making a video, emailing your post to people). Then when you get comments: reply. Encourage feedback, be honest and question responses. This all helps in starting a real dialogue and discussion, which is pivotal to a successful (and of course, useful) blog.

For the full interview with Kathryn Box visit the SAS Blog. You can also learn more about the Social Scholar on the SAS events system. The Social Scholar is a FREE event held by the School of Advanced Study every month. Please also follow on Twitter @SASNews hashtag #socialscholar. 

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