Next week Julian Harrison from the British Library will be talking about social media at the British Library at the School of Advanced Study lunchtime seminar series – The Social Scholar. I’ve been involved in organising this event, and I’d like to share with you some of the reasons below about why I think this seminar series is a great idea.
In the last few years social media has really taken off as a thing that should be used in academia for a variety of reasons. Sometimes it is used to promote activities – lectures, conferences, seminars – other times research projects. Often individual academics use blogs to talk about aspects of their research that would either not see the light of day otherwise, or as a preliminary place to upload thoughts, ideas, and research before traditional publication. Twitter is used both to promote research and events and to find out more about what is going on – it’s an online networking site that, if used well, can pay dividends.
In short, micro-blogging sites such as Twitter and Facebook provide a new conduit for sharing information; blogs allow academics and higher education institutions to share, publically, what it is that they are doing. Image based social media such as Flickr allows academics to share pictures essential to their work, whilst Pinterest and historyPin enable us to share notes and organise material found online. There is a whole world out there of social media tools – some better and more useful that others – but questions still remain for many of us – are these tools really as useful as they claim and in what way? What can they do for me?
Whilst it is true that Social Media provides a fantastic opportunity to talk to people and to share knowledge, it is also true that it’s a bubble of its own making. There’s no point relying solely on social media to get your message across because you will only ever reach a small percentage of your desired audience. When you start to use social media regularly it is so very easy to forget that not everyone else is, nor are they always going to find what it is you are sharing very easily.
The adjective “If you build it they will come” doesn’t necessarily apply – produce a tweet on Twitter, for instance, and it’s gone within minutes (perhaps seconds) on most people’s timeline – how likely is it that they will see it? Write a blog post and even if people find it chances are they will only skim read.
So what’s the solution? Is social media all that it is cracked up to be? I don’t have an answer, although these are questions that play on my mind from time to time. This is why I’m looking forward to being part of The Social Scholar seminars put on by the School of Advanced Study. I’m hoping that experts already using social media in their work can help me in my confusion and perhaps help you in yours.
The Social Scholar will be held once every month term-time between 1pm-2pm on a Wednesday. It’s free to all to attend and coffee/tea will be provided (please also feel free to bring your own lunch!). Each session will comprise of a 20 minute presentation from an expert using social media, followed by debate, discussion and questions. For full details see the programme on the SAS blog and elsewhere on this blog.
The first session will be held in Senate House room 246 on 23 October (1pm-2pm) with guest speaker Julian Harrison from the British Library talking on the subject of The Anti-Social Scholar (and how not to become one). You can also follow us and join in on the conversation on Twitter through the hashtag #socialscholar.